Created in London

The Story Behind The Name ...

Once upon a time when Amy was around two, her parents were repainting the living room, whilst on a break they had left the pot of paint on the side. As they were making tea, Amy toddled in with her dolly putting her down on top of the pot of paint. Suddenly the paint pot crashed to the floor. She went into the kitchen saying:

"Mummy come! Mummy come!"

As her parents entered the living room they saw the split paint had covered the carpet, sofa & walls.

All she said was

"Dolly did it"

Our Whereabouts:

12th May 2019 - Herne Hill Market

18th May 2019 - Love West Dulwich Spring Fair

25th May 2019 - Artisan Etsy Market Peckham

26th May 2019 - Herne Hill Market

8th June 2019 - Brockley Max Art in the Park

23rd June 2019 - Herne Hill Market

The Story Now ...

When Amy was younger, her and her mum had always wanted to have a little tea and cake shop that sold the items you used.   They've always loved recycling and never throw anything out! So the idea has always been in the back of their minds.

When Amy was coming round to leaving The BRIT School, she decided she didn't want to go onto university, she applied for a start up business bursary and got down to the final 10. After receiving the news that she hadn't been successful she was even more determind to give it a go. With only £100, Amy and her mum decided to set up Dolly Did It, as business selling all homemade, upcycled, recycled, vintage and pre-loved goods.

Friends and family then started to give them pieces of furniture that they no longer wanted and they started to hunt round charity shops and car boot sales finding vintage things and items they could turn into something else.

In June 2014 they then started to get in contact with local markets and have been busy creating and upcycling in their workshop (AKA the kitchen) in their Dulwich home ever since!

Amy, now 22 years old, with 4 years of successful upcycling, have now branched out selling online as well as trading at their favourite regular markets which you can find here.

Dolly is applying her paint more usefully now!

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We are based in London, Dulwich, SE21

Please contact us using our email form or online via socail media

Dolly Did It most recently featured in London's most read free magazine, Time Out London, which brings you London's best bits weekly. Dolly Did It (2) was part of "Seven of the Best Affordable Home Stores" in the Property section.